UNIQLOCK: NO MORE INTERACTION!

I just realized why I like Nakamura Yugo's recent UNIQLOCK so much. In contrast to every other site, every web 2.0 app, every collaborative, user-generated, connecting, questioning, inclusive site out there, it asks absolutely nothing of you. You just go to the site and it works its little multi-coloured socks off to entertain you, to pass the time of day with you, to get your head nodding. It's an utterly undemanding, selfless, hard-working corner of the web which does all this whilst never forgetting its goal - to show you the product (it's polo shirts if you hadn't realised). So a great big otsukaresamadesu to UNIQLOCK. Long may it keep ticking!

Jul 06 2007

James Bowskill leads interactive design at A.C.O. in Tokyo, where he has lived since 2001. He also maintains a growing collection of Japanese packaging.

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